“How do we create a digital healthcare product that helps caregivers every day?” Designing a Habit-Forming Product for Caregivers We strive for engaging products, but what does engagement truly mean? It means that our users develop a habit of using the product over time. Nir Eyal, the author of the book, “Hooked: Creating Habit-Forming Products” defines…

“How might we generate many creative, out-of-the-box ideas to solve our user’s problems and determine a few to test with users?” Fifteen students in my UC Berkeley Design Thinking and UX Strategy class started their first day of class with bright ideas and solutions without knowing how produced user value…

“What is the most valuable minimum viable product (MVP) to deliver to caregivers and teachers of children with ADHD?” Caregivers of children who’ve been diagnosed with ADHD are typically moms. They are moms who want their families to be happy and healthy, which is incredibly difficult when their child suffers…

“How can a luxury travel company grow their family travel business at the same rate as the family travel market?” Creating a Digital Strategy to Meet a Growing Market’s Needs When I joined an adventure travel company’s marketing team, I learned that their family travel business was solid at 20% of the bookings, but not keeping up with the 30%…

“How do we ensure potential customers are getting their questions answered when and how they need?” Consumer sites have had Click to Chat functionality for years, but this feature is just coming onto the scene for large enterprise/B2B sites. …

“How can we turn the million+ page enterprise company website into an effective member of the sales team?” No Matter What We Call Them — Users/Leads/Audience/Prospects — they are humans. Humans have to use web sites or apps to do their job or accomplish some task or goal that hopefully…

“What is the most efficient and effective user research we can do to inform and validate product strategy throughout the year?” The product team for was working on a ground-breaking product- a digital therapeutic for kids who suffer from ADHD. I’d worked most of the time at at the company…

“How might the product team continue to gather user feedback to validate their work with limited UX research services?” After the launch of two new digital healthcare products, I wanted to make it possible for the product teams — both designers, engineers, and product managers — to gather user feedback…

“What do healthcare providers need (and don’t need) to deliver the best digital therapeutic treatments to their patients?” A common adage in healthcare is that physicians won’t do anything that takes time, they averse to new technologies, and that it’s about “not interrupting” their current workflows. …